The International Seminar brings together experts, connoisseurs and personalities from the world of Habanos, who share their knowledge through lectures, master classes and exclusive tastings; during which participants live the Habanos culture, learn about its history, production and enjoy a unique sensory experience.
The Seminar will officially open on Wednesday, February 26th at 9:30 am with a panel dedicated to the 35th anniversary of La Casa del Habano, which will be chaired by key figures in the development of the Franchise. This will be followed by the Special Tasting, with the combination of Habanos and the haute cuisine of a renowned Michelin star Chef and the best wines. The Habanos Central Alliance will also be present, featuring unique products with protected appellation of origin P.A.O., such as the most exclusive Habanos, Cohiba Behike.
On Thursday, February 27th, a panel will be held to celebrate the 15th anniversary of the Línea Behike, with key figures in the development of the most exclusive Línea in the Habanos portfolio. There will also be the much-awaited Habanos Moments, where each Habanos will be the protagonist, along with premium beverages, for a moment of relaxation and excellent ambience. On this occasion, the Habanos Moments will be held at different Casas del Habano in La Habana, commemorating the 35th anniversary of the franchise network.
Finally, on Friday, February 28th, participants will be able to attend the final of the Habanos World Challenge Contest, one of the most awaited moments by aficionados from all over the world.