General Program
Sunday 23rd of february
| 10:00 – 16:00 hrs. | Registration. Palco Hotel |
Monday 24th of february
| 09:00 – 16:00 hrs. | Registration. Palco Hotel |
| 10:00 – 11:00 hrs. | Press Conference |
| 11:30 – 17:00 hrs. | Preliminary Habanos World Challenge Contest. (phase 1) |
| 14.00 – 14:30 hrs. | Opening of the Trade Fair |
| 19:30 hrs. | Welcome Evening dedicated to the 150th anniversary of Romeo and Julieta brand. |
Tuesday 25th of february
| 10:00 – 16:00 hrs. | Registration. Palco Hotel |
| 07:30 – 13:00 hrs. | Visit to Plantations |
| 09.00 – 17:00 hrs. | Preliminary Habanos World Challenge Contest. (phase 2) |
Wednesday 26th of february
| 10:00 – 16:00 hrs. | Registration. Palco Hotel |
| 09:30 – 09:45 hrs. | Opening of the International Seminar |
| 09:45 – 11:00 hrs. | Panel devoted to the 35th Anniversary of La Casa del Habano |
| 11:00 – 11:45 hrs. | Cigar Rollers Contest |
| 11:45 – 13:00 hrs. | Special Tasting |
| 13:00 – 15:00 hrs. | Lunch |
| 15:30 – 17:00 hrs | Habanos Central Alliance |
| 19:30 hrs | Mid-week evenning dedicated to H. Upmann brand |
Thursday 27th of february
| 10:00 – 16:00 hrs. | Registration. Palco Hotel |
| 09.00 – 12:00 hrs. | Visit to Habanos Factories & Rolling class Techniques, “Totally handmade” |
| 12:30 – 14:30 hrs. | Lunch |
| 14:40 – 15:40 hrs. | Panel devoted to the 15th Anniversary of the Línea Behike from Cohiba brand |
| 16:30 – 18:30 hrs. | Habanos Moment |
Friday 28th of february
| 10:00 – 16:00 hrs. | Registration. Palco Hotel |
| 09.30 – 12:30 hrs. | Finale of the Habanos World Challenge Contest |
| 12:35 – 12:45 hrs. | Coffee Break |
| 12:50– 13:50 hrs. | Closure of the Trade Fair & Seminar |
| 14:00 – 15:00 hrs. | Lunch |
| 19:30 hrs. |
Gala dinner dedicated to the Línea Cohiba Behike in its 15th anniversary. Traditional Humidors Auction |
